How to Design the Perfect Product Label

If you wanted some tips for label printing, especially for food and product labels, here they are, straight from the printing experts!

Virtual Print are a New Zealand based printing company and offer online printing services across New Zealand. They have significant experience helping businesses with their printing, signage and other aspects of branding. They print it all – from brochures, labels, posters, business cards, desk calendars, banners, booklets, book printing to specialty items.


Here is a summary of their top design tips for label printing.


A key marketing principle is to know who your target market is and what is going to attract them. So, finding out what your consumers want to buy is just as essential. By segmenting your target market into demographics (employment, education, income, marriage rates, age, etc), and geographics, you can get one step ahead of appealing to the people who are most likely to purchase your product.

Define Dimensions

If you are looking to start producing labels, make sure you know the dimensions that the label is to be made to. An easy way to get your dimensions is to simply ask your supplier about the packaging.

Select Key Information

Too much information – or too little! Both are big problems. If you have too much text on your label it will overwhelm the reader, look cluttered and confusing. But not having enough information is frustrating for customers who are trying to decide if your product is right for them. So put yourself in the shoes of the customer. Make sure you answer their questions. Do you know what they are looking for? Do you know what their questions are? If not, ask them.

Choose the Right Font

Choosing a font that reflects the product is key. This helps to build subconscious brand awareness and affiliation to a product as a consumer. With this being said, anything too eloquent risks losing readability. Something too simple may mislead the customer that the product is something it’s not. This is also termed as typography pairing. Be sure to hire the correct product designer who will tie in your product with your label imagery.

Choose a Colour Scheme

Much like choosing the font, it is important to finalise colour combinations that will be repeated throughout your entire range of marketing communications. Labels need to illustrate exactly what the product is about and evoke emotions with the consumer.

Emphasis on White Space

White space is simply an area that has not been utilised by the graphic designer on a label – it doesn’t have to be white! This helps to break up blocks of writing, and can assist the reader in filtering through the useful information of a label.

Maintain Originality

Your label design should look new, memorable, and original. Research your competitors to see how they have branded their products and labels. This is important not just to get ideas but to what you should stay away from. Legal battles have often ensued with close rivals because of the similarities of their designs. Creating something that stands out and will catch someone’s eye is crucial.

Choose the Right Printing Partner

Throughout NZ several label manufacturers specialise in different fields. Make sure your label maker is trusted and has a sound reputation with current and past clients. 

Be aware of consistency. After you have finalised your printing partner, make sure that the original label product is what you were happy with when they issued you the sample. Standards do drop-in label making companies from time to time so be aware of quality control and regular checks.

You can read their full article here.